Our marketing strategy to attract the best buyers

In today’s market, selling a property for the best price requires more than just a ‘for sale’ sign. It requires a tailored and energetic marketing strategy designed to reach the right buyers, create competition, and make your property stand out. At Ray White Blockhouse Bay, our approach is a comprehensive campaign that combines flawless presentation with powerful digital and local marketing.

Here’s a look at how we attract the best buyers for your home.

The foundation: flawless presentation

Before the first advertisement goes live, the most important marketing work begins. How your property is presented is the single biggest factor in capturing buyer interest.

• Professional photography and videography: With over 95% of potential buyers starting their search online, your photos are your first and most critical showing. We use professional photographers who specialise in property to capture your home in its best light, creating images that are not just descriptive but aspirational.
• Home staging: A well-staged home helps buyers form an immediate emotional connection. It defines spaces, maximises the sense of light and flow, and allows buyers to visualise their own lives in the property. This step can significantly increase perceived value and buyer competition.

Digital dominance: reaching buyers where they are

Our digital strategy is designed to find buyers wherever they are looking, whether they are actively searching or just starting to think about their next move.

• Major property portals: Your property will be showcased with a premium listing on New Zealand’s leading real estate websites, including Trade Me Property, realestate.co.nz, and oneroof.co.nz. This ensures you stand out from the crowd and appear at the top of search results.
• Targeted social media campaigns: We create engaging, data-driven campaigns for platforms like Facebook and Instagram. This allows us to reach thousands of ‘passive’ buyers—people who may not be actively searching but could be the perfect buyer for your home if the right property appears in their feed.
• The Ray White network: One of our most powerful tools is our network. Your property is shared with our extensive database of active buyers who are specifically looking for homes in the Blockhouse Bay area. Often, the perfect buyer is someone we are already talking to.

Local presence: proven methods that deliver

While digital marketing is key, we never underestimate the power of a strong local presence. A comprehensive campaign connects with buyers both online and on the ground.

• • The iconic Ray White sign: Our ‘for sale’ sign is a 24/7 marketing tool. It captures the attention of people who already know and love the Blockhouse Bay neighbourhood—often the most passionate and motivated buyers.

– Strategic open homes: We treat open homes as key marketing events, not just viewings. We create a welcoming atmosphere that allows buyers to connect with the property and we use this opportunity to gather valuable feedback and identify serious contenders.

The final piece: proactive communication

A great marketing strategy doesn’t stop once a buyer is found. The real work is in the follow-up. Our team is trained to proactively communicate with every single person who shows interest in your property, answering their questions and keeping your home top-of-mind.

Just as importantly, we provide you with regular, detailed reports on all marketing activity, including online engagement, open home attendance, and direct buyer feedback. You will always know exactly what is being done to sell your home and what the market is saying.

Want to see a tailored marketing plan for your property?

The best marketing strategy is one that is customised to your unique home and goals. If you’d like a transparent, no-obligation proposal on how we would market your property, we’re here to help.

Call us today on (09) 626 6119 for a friendly, confidential chat.